Hi, I'm Amber Massey

AI-optimistic Product Designer with 10 years of experience crafting user-centered designs from strategy to execution

Desktop

Designing products that align vision, strategy, and scale

Building end-to-end
solutions

Owning the full product lifecycle, from problem framing and discovery through delivery, iteration, and evolution to ensure that user outcomes, technical execution, and strategies remain aligned at every stage

Systems thinking & scaleable design

Building and maintaining design systems, component libraries, and interaction patterns, not as static artifacts, but as living systems that scale to support multiple teams and product lines, powered by AI workflows

Design leadership & influence

Mentoring designers, shaping design culture, driving alignment across Product, Engineering, and Executive leadership teams, while advocating for user-centered decisions at the highest level

Work

Here’s a look at some projects I’ve worked on recently

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Net-new product: Creating interactive touchscreen experiences

End-to-end product design

Design system

Prototyping

AI "PulseCheck" assessment tool for student comprehension & socio-emotional development

Vibe coding

AI Models

UX/UI design

Databases

Accelerating assessment grading for K-12 LMS tool (Grade by Question)  

Design system

UX design

UI design

View all projects

About me

I’m a Product Designer based in Chicago who recently relocated from Austin, TX, bringing with me over 10 years of experience working across the full product lifecycle from early discovery and strategy through execution and iteration. Lately I have been having a blast vibe-coding and leaning into AI workflows for design optimization.

I’ve operated at all levels as a designer from Lead to Director, as well as an individual contributor, most recently as Principal Product Designer, giving me a strong perspective on when to lead, when to execute, and how to scale impact through others.

I partner closely with Engineering, Product, and Executive teams to align business goals with user needs, translating complex problems into thoughtful, high-impact digital experiences. I thrive in collaborative environments where design plays a strategic role in shaping products that are both usable and scalable.